The Color of Money and the Culture of Giving

Nearly two-thirds of African American households donate to organizations, to the tune of $11 billion each year, according to a 2012 report commissioned by the W.K. Kellogg Foundation. When most people think of philanthropists, people like Bill and Melinda Gates or Michael Dell come to mind, followed by big names in entertainment and sports like Oprah Winfrey, Beyoncé or LeBron James.

The fact is that the majority of charitable dollars come from individual donors who you seldom see across magazine spreads. In recent years, philanthropy has taken on a new identity. Philanthropy is no longer a one-size-fits-all concept. The definition has broadened to include average people giving generously. We know that the majority of every dollar raised comes from average people, but there's a myth that those average people are NOT people of color.  Join this session to learn how you can both raise money in communities of color and elevate the impact of the black and brown dollar.